Laurent is the founder of Niokobok, an online retail company based in Senegal. Laurent has worked in start-ups or small divisions of large corporations, in mature and emerging markets, in the telecoms (Zandan), consumer goods (Havana Club Cuba, Unilever Mozambique) and management consulting (Bain & Company, Hystra). Laurent is an alumnus of the London School of Economics and a graduate from the Institut d’Etudes Politiques de Paris and from HEC. He published a book, Rafiki, written in 2008 with his wife Clarisse, about their road trip from Maputo to Tunis, via Cape Town and Cairo. He received the third prize of the Orange African Social Venture Prize and a GIST Tech I Award in 2012.