In a country where only 30% of the population has access to energy, HERi Madagascar pivoted its model from running solar kiosks with lantern rental to a door-to-door salesforce for PAYGO solar home systems in 2020.

In late 2019-early 2020, a full-time Hystra project manager supported their commercial team on the ground for 6 months, leading the structuration, launch, and initial stages of the pilot for the PAYGO system.

Since then, four Hystra consultants have supported HERi's journey to scaling impact, spending between 1-9 months in Madagascar. In 2024-2025, this included two consultants detached from Hystra to act as Operations Manager and Supply Chain Manager, leading workstreams that increase productivity, reduce costs and improve client satisfaction, while training and upskilling local teams.

“Hystra's support enabled to pull the project from idea to first agents in the field... in 2 months! In 2020, the new channel already represented 15% of the HERi's yearly revenues, and we expect it to grow significantly in 2021."

- Samy Chalier, CEO of HERi